If you are a small business owner, you must have heard of the importance of investing time in marketing. It is particularly true when you don’t have a lot of cash to invest. The good news is that there are easy and affordable ways to make your brand popular.
- Start a Brand Ambassador Program
Starting a program for brand ambassadors is a new but effective way to leverage your brand. If you do not have a portal, then you are missing out on an opportunity to be the marketing hero in your organization. You can learn about launching such a program online. It helps you build and maintain a good reputation for your company.
- Joint Venture
Instead of getting into a business merger or acquisition, you can form a joint venture to strengthen your brand. Businesses that have similar goals and have a target market in mind can come together and form a joint venture. It can be between two or more companies. When you get involved in a joint venture, you will share the success and failure of the business with other companies involved. It reduces risks, increases capital, and human resources. A joint venture will allow flexibility for your business and all the companies involved.
- Affiliate Marketing
It is an affordable and unique way to promote your brand without employing a marketing team. Affiliate marketers will run ads for your brand, and they will get paid per lead or sale depending on what you decide. It helps drive traffic to your website, it helps you reach new customers; it aids in building strong relationships with high-volume affiliates, and it presents you with unique opportunities.
- Cross Promote
This form of marketing has to do with having companies that sell products similar to yours, promote your business. Your products or services may interest their audience. In return, you will be required to promote the products and services of that company.
Some of the benefits include:
- Gain new followers
- Gain brand exposure
- It’s always a win-win situation
- The cost of promotion is free or very cheap
All you have to do is find someone is your niche, explain the benefits of the business and start exchanging promotion.
- Post a Blog
Every credible brand has a website and the most popular have a blog. One of the best ways to promote your brand is with content. Remember that content is king. Post value-adding content on your website blog. Link this blog to your social media pages to drive website traffic. It will increase your conversions and sales.
Some rules concerning blog posting include:
- Avoid posting copied content
- Avoid using bad grammar. Hire the services of a professional
- Don’t make your content too promotional
- Content should be educational
- Invest in guest posting, but only on websites with authority domains
- Make Google and other search engines your friend by investing in search engine optimization
Success is not for the weak: only the strong succeed. So if you want your brand to thrive, you have to invest in building a brand that will survive the test of time.
Audrey Woodley is Brand Therapist who helps women identify solutions to their brand challenges. She uses new-age problem solving tactics, proven strategies and customized solutions to help women build and sustain a successful brand.